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Effective Tools For Email Marketing

1.Vertical Response

Vertical Response lets you easily connect your email marketing campaigns to Twitter, LinkedIn, and Facebook. Go past just your current contacts list and reach out to a much wider audience. There are a few ways of building your email advertising drive.

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If you’re not too well-versed at using HTML, you can use the email wizard. If you’re more interested in building emails which feature your company’s websites and graphics, you can use the freeform HTML editor. Not concerned about images or logos? Go with the text-only option, simple.

2. MailChimp

MailChimp also offers paid plans as an ESP, but its free service contains some pretty useful features too. One of the more popular tools available from MailChimp is the Subject Line Researcher.

Want to learn more about how you can achieve a successful Email Marketing Campaign? For more information chat with our partnering Email Marketing Consultants.

With a user base of more than 7 million, MailChimp has gained great insight into what works and what doesn’t. This tool allows you to plug in keywords or phrases you’re considering for a subject line and see how well they performed for other users. People helping people. This is how the world is supposed to work.

3. GetResponse

Effectively maintain your contacts list and create professional-grade marketing campaigns. The contacts section lets you add custom fields to contact lists and allows you to copy contacts as well as conduct searches.

GetResponse will track how many subscribers view your emails, complain, unsubscribe or click on links. You will also know how many emails failed to arrive at their destination due to any given reason. You can also find out why people unsubscribed.

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Clearly labeled data is displayed in pie charts and bar graphs. You can also view a summary of results after sending out surveys. Help and support come in the form of FAQS, webinars, PDFs, video tutorials, a glossary and learning center articles. There’s email and chat support.

4.CakeMail

CakeMail’s tools have your email campaign covered. One great feature is split A/B testing, for example, to help determine the ideal mailing list or Spam Assassin to make sure your emails don’t end up in spam. There’s Google Integration as well to let you view detailed stats on how each campaign is faring.

Sending out emails is a seamless process. Just give your campaign a title, set your recipients, design your email and choose the time to send. Pick from twenty default templates with fully customizable options or upload your own. HTML-savvy users are going to be pleased with the advanced editing option. The editor also lets you add, delete, and rearrange sections of your email like text boxes, images, QR codes, social media elements, and Google Maps.

The Campaign Analysis Tools use Google Analytics to give detailed reports on open, click, bounce and unsubscribe rates for your contacts. Use this information to group contacts into lists depending on email patterns and user interests.

5.Flashissue

Flashissue is one of the best tools for emailing newsletters. A simple interface combines email marketing with content curation. Sign in through Google or Facebook and have newsletters emailed to your contacts in just five minutes.

No matter what the focus of your newsletter is, you can pull down content from blog posts or search the web to pull content from a variety of sources – Flashissue automatically summarizes this content for you. After populating the editor with a certain number of story summaries, you can change the headline and article descriptions in order to better personalize it for your readers. This allows a more tailored emailer, rather than just generic news.

Curious about how much it costs to engineer a successful Email Marketing Campaign? Book a free consultation with us now!

After this, you need to upload a banner and decide on the best way of delivering it. Even the free version boasts plenty of functionality. You can send your newsletter either through Flashissue itself or Gmail, Facebook, LinkedIn, Twitter, Google+ and a variety of other platforms as well.

For advice chat with our partnering Email Marketing Consultants, book a free consultation or subscribe to receive the best tips, tools & (local) agencies Or… simply tell us what you need!

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